Private Workshops for Contractors
Know Your Numbers. Lead With Confidence.
A practical two-day workshop that helps contractors understand their true costs, break-even, profitability, and the financial drivers behind every decision.
Do You Know What's Driving Your Profit?
Revenue is easy to measure. Understanding where profit is created and where it’s lost drives better business decisions.
Do You Know Your Capacity?
Understand how much work your team can realistically produce and what it takes to grow profitably.
Do You Know Your True Operating Costs?
Know exactly what it costs to run your business, operate a truck, and support growth.
Can You Make Decisions With Confidence?
Understand the financial impact of hiring, adding trucks, investing in equipment, or pursuing growth before committing.
Questions Every Contractor Should Be Able To Answer
Price for Net Profit Workshop
What You’ll Walk Away With
A private, hands-on workshop built around your numbers, giving you the clarity to make better business decisions with confidence.
Your true cost per technician, per truck, per day
Your real break-even point (not an estimate)
How overhead impacts every pricing decision you make
Why revenue doesn’t always equal profit
A pricing strategy built around your goals, not your competitors
A financial framework that supports growth and better decisions
Shane Awtrey
Founder · Former HVAC Business Owner
I started in a truck and spent nearly 20 years building and operating a successful HVAC business before selling it. Like many contractors, I made decisions based on experience and instinct before I fully understood the numbers behind my business.
Price for Net Profit is the framework I wish I had years earlier.
Why Contractors Trust This Process
Built in a Truck, Not a Classroom.
Real-World Framework
Built from 20 years of actually running a trade business — not academic models or theory.
Immediate Application
You leave with numbers, tools, and a decision-making framework you can use immediately.
Works at Any Size
Whether you’re running one truck or many, the math is the same—clarity improves decision-making at every level.
Private & Tailored
Not a generic seminar. Every workshop is delivered privately and built around your business, your numbers, and your goals.
What Workshop Participants Are Saying.
⭐⭐⭐⭐⭐ 5.0 Google Rating
“We’ve sat through several other business trainings and even done a year of monthly coaching, but what Shane taught us has been the most helpful by far. We feel confident and sure-footed now in our ability to adjust pricing and know that we’re still covering our bottom line.”
Megan Hoock - HVAC Business Owner
“We now understand how to price our services based on our actual overhead and numbers. I’ve been struggling to understand this for years. We walked away with tools to make it easy.”
Courtney Mahn - HVAC Business Owner
“I could not recommend Shane and Elevated Trade Solutions enough to contractors looking to understand their numbers and grow their business.”
Cort Held - HVAC Distributor
Price for Net Profit Workshop
Know Your Numbers. Lead With Confidence.
Start with a short call. We’ll talk through where you are, what you’re trying to solve, and whether this is the right fit. No pressure. No pitch.