I Started in a Truck.
I Didn’t Start My Career as a Consultant.
For more than 30 years, I’ve worked in the HVAC industry. I entered the trade at 18 years old and spent the next three decades learning every aspect of the business. Twenty of those years were spent building, operating, and growing my own residential HVAC company from the ground up.
About Shane
From the Truck to Business Ownership
Like most contractors, I learned through experience. I made mistakes, solved problems the hard way, and spent years trying to better understand the numbers behind the business.
Over time, I discovered something that changed the way I ran my company: the numbers tell a story.
When you understand what it truly costs to operate a truck, support a technician, cover overhead, and generate profit, business decisions become much clearer. But understanding costs is only part of the equation.
Capacity & growth
The Two Things Every Contractor Must Understand
Successful growth requires understanding both your financial performance and your operational capacity. One without the other leaves you guessing.
Financial Understanding
True operating costs
Overhead allocation
Profit planning
Pricing confidence
Operational Capacity
Team productivity
Capacity planning
Growth forecasting
Staffing decisions
The workshop
Built around your business. Not a template.
That’s why I founded Elevated Trade Solutions to help contractors better understand their businesses and make better decisions, and created the Price for Net Profit Workshop as the cornerstone of that mission.
This isn’t a generic seminar or a one-size-fits-all coaching program. Every workshop is delivered privately and built around your business, your numbers, and your goals. Together, we’ll uncover the financial and operational drivers behind your company so you can understand where profit is created, where it is lost, what your team is capable of producing, and how to make better business decisions with confidence.
Today
Working with contractors across the country
Helping them understand pricing, capacity, overhead, profitability, and the business side of running a successful company. My approach is practical, straightforward, and built from decades of experience in the trade, not theory.
Price for Net Profit is the framework I wish I had years earlier.
The Mission
My Goal Is Simple
To help contractors understand the business behind the numbers.
30+ Years in the HVAC Industry
Built, Operated, and Sold a Residential HVAC Company
20 Years as an HVAC Business Owner and Operator
Founder of Elevated Trade Solutions
Creator of the Price for Net Profit Workshop
Trusted by Contractors Across the Midwest and Beyond
5-Star Google Rating